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STRUTZ debuts on the Kings Road

Last Sunday we hosted our first ever STRUTZ, a charity canine fashion show followed by a silent auction to raise money for a few of our favourite charities.

The idea was born out of a desire to bring the Chelsea community together and give something back. We get to see so many well-loved dogs everyday at LMH but we know that not every dog is so lucky. We chose Soi Dog and Dogs Trust as they both do so much to help dogs who have been neglected and abandoned. We also wanted to support Pets as Therapy as we have some lovely PAT dog friends and we see the all the good work they and their humans do in their communities.

Marcel le Corgi & Aurélie

We had over 25 models sign up to walk and the generous brands we work with were more than happy to help, donating jumpers, jackets, harnesses and leads for our canine stars to strut down the dogwalk in, and for us to auction off after. We were also sent dog beds, hotel stays and even a gorgeous Frida Kahloprint to include in the silent auction.


The LMH team and some of our friends who had kindly volunteered their time created a beautiful space on Dovehouse Green, Chelsea, complete with grassy dogwalk and front row seats for friends, family & passers-by to watch the show, and a crowd gathered as our fabulous compere Damian Greenish started introducing each of the models on to the stage.

Lizzie Lewis & Oscar

Opening the show was our very own LMH cover star, Theodore, wearing a gorgeous blue crewneck jumper by Howlpot – a fantastic new brand from Korea. He was followed by Oscar, a little Chihuahua and LMH regular who was walking with his human Lizzie Lewis. Dogs of all shapes and sizes followed them down the runway, from little Poms and Pugs to big British Bulldog best friends Django & Bozley, and rescue dogs from Italy & Brazil.

Milo testing out the Labbvenn bed

We were lucky enough to have a couple of PAT dogs – Amber & Milo – join us on the dogwalk, as well as some Instagrams stars including Marcel le Corgi, Mr Gizmo the Pug, Herbie & Dave and Tom Bully. And some other dog models even brought along their humans who write brilliant blogs such as The Dogvine, The LonDog and Miss Darcy’s adventures (Miss Darcy couldn’t join us unfortunately as she was holidaying in St Tropez, but her little brother George was one of the stars of the show in his bright yellow jumper).

May & George

Following the show the silent auction started, delicious bites were served for dogs and their humans, and goody bags were handed out. Best in STRUTZ was awarded to the handsome Tom Bully before we headed down the King’s Road to enjoy a glass of post-show fizz at Timothy Oulton.

Super Tedz

We were thrilled with the turnout and really couldn’t have done it without the support of the brands who donated items for auction, the dog models and their humans, volunteers on the day, and especially Sloane Stanley and @kingsroadchelsea who helped us come up with the idea for STRUTZ.

So it’s a very big LMH thank you to Buddy’s, ByBenji, Busaba, Cloud7, The Dog House, Fetch & Follow, Furry Chef, Hindquarters, Howlpot, Labbvenn, Little Lord Barkley, See Scout Sleep, Mutts & Hounds, Max Bone, MiaCara, Pet Teezer, Rockster, Teddy Maximus and Timothy Oulton.

We managed to raise £1,600 from our silent auction and all the proceeds are going to three wonderful charities. You can read about all the good work they do at Soi Dog, Dogs TrustPets as Therapy.

You can read all about Strutz 2019 here.